So Much For The Revolution: Arc Motorcycles Is In Liquidation, Again


Over the past five-ish years, UK-based Arc Motorcycles has traded on bold claims of performance, but now, the company is out of business—again—and in receivership.

It’s technically incorrect to say Arc Motorcycles is out of business “again” because the first incarnation of this company was Arc Vehicle Ltd., which went bust in late 2019. Founder/CEO Mark Truman bought the assets that he turned into Arc Motorcycles, which is now itself under British bankruptcy protection.

Arc came to business with great promises of motorcycles with a “Human Machine Interface.” That design had a jacket and helmet designed to integrate with the bike, feeding an HUD with navigation and other ride data to the rider as they traveled, and haptic feedback that alerted about road hazards and other info—see more on that here.

Enough people bought into the idea that Arc did sell a handful of machines. By 2022, it was teasing its new Vector model which you could sign up to ride as a beta tester for a mere $110,000 investment. Back then, here’s what they said these angel investors would get:

Angels’ “direct feedback will be incorporated into the system to define and improve it until it is ready for the open road. Arc Angels will then have their Vector AE motorcycles upgraded and receive beta versions of the HMI system for them to test in a real-world environment. After a further feedback loop and final testing, Angels will be provided with the first production versions free of charge, before the system is opened- up and offered to customers across the Arc motorcycle range.”

Perhaps unsurprisingly, this failed to excite enough customers to keep the company in business. This year, Arc went back into receivership, with Truman saying distribution issues in the US were to blame for cash flow problems. And he says he’s hoping to still bring the brand back and support previous customers. While it’s easy to be cynical and throw poo at an idealistic company that fails, if Truman is legitimately trying to satisfy his customers, that should be commended.

But from the high-altitude perspective: With independent electric motorcycle manufacturers facing financial woes at both the high-end and low-end sides of the spectrum (Sondors went bust in January), it appears we are still a long way from an upstart battery bike manufacturer really making a dent in the motorcycle world.

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