Blue Bell new flavor: Cookies ‘n Cream Cheesecake hits stores

TEXAS, USA — Hit those freezer aisles, Texas! 

Blue Bell has dropped a new flavor in honor of National Ice Cream Month (July) and National Cheesecake Day (July 30). Say hello to the Cookies ‘n Cream Cheesecake ice cream! 

The new flavor is described as “a rich, cheesecake ice cream blended with chocolate cookie crusted cheesecake pieces and chocolate crème-filled cookies.”

In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday as National Ice Cream Day (July 21). The following year, July 30 officially became National Cheesecake Day. 

“Of course, we enjoy ice cream every day at Blue Bell, but to make July a little extra special, we have introduced our new Cookies ‘n Cream Cheesecake Ice Cream,” said Sara Schramm, marketing brand manager. “If you love our Cookies ‘n Cream Ice Cream and cheesecake, this is your dream flavor. We combined our crème-filled cookies with cheesecake ice cream and kicked it up another notch with the chocolate cookie crusted cheesecake pieces. A delicious treat in every bite.”

You can buy Cookies ‘n Cream Cheesecake Ice Cream in the half-gallon and pint sizes for a limited time at retailers starting July 11. 

In a press release, Blue Bell also said customers can look out for their new A&W Root Beer Float ice cream. This one is a creamy vanilla ice cream swirled together with an A&W Root Beer flavored sherbet. 

“A&W Root Beer Float Ice Cream is the perfect addition to our lineup,” Schramm said. “We were inspired to create this flavor after the success of Dr Pepper Float Ice Cream last year. Both are a great addition to all of your summer gatherings.”